top of page

The Queen's Jubilee Sparks Mid-Century Modern Interest

Get set for a mid-century modern revival – as the Queens 70th Jubilee focuses the nation's eyes on the classic style of the 1950s.

TV specials, street parties and extra Bank Holidays will transport the nation back to a time when pastels and geometrics first came to the fore.

And the talented, Helen Snell - founder of retro design house 20th Century Cloth – shows that like our Queen, the interior design of the 50s continues to inspire.

Helen's fabulous fabric designs have been bought by Marks & Spencer, River Island, and Debenhams and by iconic US brands Levi’s, Jantzen and Pendleton.

Six years ago, frustrated at the lack of options for mid-century textiles, she made the decision to go it alone and create her own 1950s-inspired designs.

Under her 20th Century Cloth brand she's launched a unique range of fabrics, first for fashion and then for furnishings along with matching homeware products, including lampshades, cushions and melamine.

Helen uses traditional 1950s techniques (mark making by hand – to create her designs). And all 20th Century Cloth products are manufactured in the UK.

Helen's 1950s style drum lampshade features a retro Mid Century Modern design in shades of pink and grey.

Helen said: “The 50s was a tremendous time for interior design...

A design revolution was taking off across the world and the mid-century modern styling we are so familiar with today was emerging. The demand for functional, practical furnishings soared as homeowners continued to rebuild their homes in post-war Britain.

Design also became more inspirational. Women like Lucienne Day and Marion Mahler were breaking new ground with abstract designs and the imminent space race gave rise to astro-inspired patterns and prints.

For me, the 50s was an era where designers looked to the future with hope and ambition, while fulfilling the need to create furniture and furnishings that not only appealed to the masses but could also be easily reproduced. It was a time for rebuilding – and boy did we do it in style.”

You can take a look at Helen's entire Jubliee Collection here.


bottom of page