Thu 27th Oct, 2011
Back in August you may remember a little blog post I published here about florist Zita Elze and her incredible floral wedding gowns.
Well Zita's officially launched her 'Living Embroidery Bridal Collection' at The Designer Wedding Show just recently in Battersea. With her incredible new Stipa gown taking centre stage at the event's fashion show and her exhibition stand showcasing an enchanting and strikingly beautiful beach-themed wedding setting.
Following many years of producing beautiful floral wedding designs, Zita has embraced haute couture with her “Living Embroidery Bridal Collection”, a new range of exquisite wedding gowns made with fresh flowers, leaves and grasses. Brides looking for a floral designer to express their individual style, can work with Zita to create a real wow factor.
Once worn on your wedding day, your gown can be carefully preserved with the flowers, petals and grasses lasting a lifetime.
Zita's two wedding gowns, one of which is called ‘Stipa’ has a breathtakingly beautiful satin bodice studded with fresh spray roses, with a long, full skirt made from swathes of stipa grasses. The dress ‘Espuma’ also has a bodice of fresh flowers and a skirt comprising 70 meters of carefully torn strips of chiffon. The effect is spellbinding.
“I wanted to form exceptionally soft, voluptuous folds using plant material. I used a the grass, stipa as it is silky and smooth with a texture you can’t find in fabric,” explains Zita. For ‘Espuma’, I created amazing volume in the skirt by first layering 70 meters of chiffon, then tearing it into narrow strips and finally rubbing each strip with a grater to give it a rough, distressed texture.”
Brides interested in ordering dresses or accessories from Zita’s “Living Embroidery Bridal Collection,” will meet Zita for a personal consultation to discuss their vision and then to choose the theme, style, and the emotion they wish to reflect. Each dress is custom-made a few days before the wedding so that the flowers retain their fresh beauty. Post-wedding, the flowers on the bodice gradually dry out, but retain much of their form and colour.
You can also accessorise with floral sashes, veils, bracelets and hair pieces. Brides can commission all or part of a gown and any accessories. Gowns start at £5,000; accessories start at £200. Every design is unique and available worldwide.
Zita also runs the Zita Elze Design Academy in Kew where students from across the world can learn how to master her innovative techniques and style. She also offers special “hen days” where bridal parties learn how to make spectacular arrangements for the home, accompanied by a champagne lunch. Or for those wanting an even more intensive creative experience, she offers a week’s course in floral wedding design.
“I love working closely with the bride, absorbing the ambience and emotions she wishes to evoke and then recreating this with flowers,” explains Zita. “I transform venues into something magical, a stage where the bride can live her dream alongside those she loves.”
Zita Elze Bridal Collection
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