Thu 23rd Feb, 2012
Sassi Holford's 2012 collection
I recently spent the day at The Designer Wedding Show in London and was delighted to get to meet leading designer Sassi Holford, who was exhibiting her new collection at the show.
Sassi creates classic wedding gowns with a contemporary edge. Her collection is about exquisite lines and sumptuous fabrics, which echo the bride’s own style. Nothing is spared in the structure and the detail to provide the renowned Sassi Holford cut and fit and all the gowns are handmade by her first class team in her studios in Somerset.
Although she is constantly designing for her international collections and for her runway shows, Sassi still takes most of her inspiration from her clients, “I love enhancing the female shape. Brides want to walk up the aisle feeling their most beautiful, and the right wedding dress can achieve that. It has to have a little bit of theatre!”
Sassi is very much a ‘less is more’ designer letting the flattering lines of her gowns speak for themselves, “Above all else, designing and making wedding gowns has to be a passion, and you must never forget the unique importance of her dress to every bride.”
Sassi Holford's signature gowns are available from selected stockists nationwide. For details of UK and Eire stockists, pop over to the Sassi Holford website.
The Ebury Collection wedding blog. Photography copyright 2012 Sassi Holford
Gown: Zoe
I asked about Sassi's inspiration behind her 2012 collection...
Sassi draws her inspiration from all around her, from fashion, textiles and interior design but above all from her brides and her desire to create their dream dress. For this collection she has returned to the 1950s and sourced textured fabrics like poult taffeta that give the designs a real presence and a feeling of luxury.
The re-emergence of the statement fashion accessory, such as hair pieces and costume jewelry, has been translated by Sassi into accent detailing. She uses belts, bows and tails enhanced by diamanté appliqué and brooches to provide her clients with the versatility to create a unique wedding dress. All in all, you have a stunning collection of gowns that will captivate and inspire.
Sassi's key trends for 2012 are...
- Sweetheart is the key neckline with eye-catching straps and flattering, fitted bodices creating impact.
- Dramatic skirt shapes are very important: fit with a very full flare, fishtail and ballgown - all these silhouettes emphasise the beauty of the female figure.
- The return of old fashioned values and modesty will make sleeves an important design focus but with the ability to convert the gown into a glamorous dress for the evening party.
Gown (left): Ingrid, Gown (right): Mia
Gown (left): Bella, Gown (right): Zara
The following designs are available exclusively from Sassi Holford's Chelsea boutique. Sassi's boutique quietly showcases her Couture Collection of classic, English wedding gowns with a contemporary edge. To make an appointment, call 020 7584 1532 or email london@sassiholford.com
Gown: Grace
Gown: Paola with shrug
Gown: Priscilla
Gown: Thea
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